Brand Identity and Logos
2009
Lantern Learning Design Brand Identity
I was contacted by Lantern Learning Design to develop a brand identity for their new elearning business.
The brief:
The logo had to be corporate, intellectual and professional, to appeal to educational types and academics. The client suggested using imagery of an old fasioned lantern. They also suggested that a logo using the initials 'LLD' would be good because they planned to use the acronym throughout their promotional material.
The solution:
After much sketching and idea generation, I came up with the image of a lantern which is made up of the initials LLD. The use of the flame shining a light represents education being shared and reaching others, which is what the business aims to do.
Client's comments:
“It's fabulous Jaz - I love it! I like the typeface a lot. What a great job :)”.
More:
You can view the Lantern Learning Design website in my portfolio.
